![]() Like the latter, though, it took some time for the personal ad to be accepted by the Mom-and-Pop public. Personals died away again until the 1960s, when ads became part of the growing counterculture in the UK, along with drug experimentation and the Beatles, the author explains. ![]() ![]() "At that time advertising for pals or for lonely soldiers was fashionable and contemporary - something done by those who were, as they put it in their ads, 'bohemian and unconventional,'" Cocks said.
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